The Beginning of Equipment

adidas presents "Only the Essentials", a short-film showcasing the history, evolution, and legacy of the brand’s iconic Equipment (EQT) series. The film identifies the EQT's position in the contemporary sneaker culture, while also introducing a new approach into its fundamental philosophy. Known for its original "EQT Turquoise Green" colorway, adidas' EQT line turns the shade into its exact opposite in the color chart - giving birth to 2017's "Turbo Red".

Still true to its core, the EQT's message remains unchanged, which includes the brand's reflection, exploration, and progression. 

Enjoy the visuals below.

 

Performance, protection, and comfort combine for the adidas EQT line. Everything that is essential. Nothing that is not.

Stay tuned for final release details.

Photos/Video from adidas Global.

SA'ICHI

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