“Original is Never Finished” Campaign by adidas

adidas Originals taps the inner mind’s imagination in their latest visual representation in bringing life into ideas. Their powerful campaign establishes a mentality that recreating things/scenarios in your own way will always be entirely original. The short film features a remix of Frank Sinatra’s classic hit, “My Way”, plus iconic visual pieces reimagined for today’s street culture.  

Several notable silhouettes in the video are sneakers influenced by the brand’s deep heritage such as the NMD and the EQT.

Check out the brand’s stunning perspective on “Original is Never Finished”.


Film credits, cast, scenes:

Video: adidas Originals

Song: Remix of "My Way" by Frank Sinatra by recreated by Human

Snoop Dogg in "Doggystyle"

Stormzy in "Trap Syrup"

Mabel in "Tunnel"

Kareem Abdul-Jabbar & Brandon Ingram in "Raining Basketballs"

Dej Loaf in "Inflated"

Dev Hynes in "Mirrors"

Gonz and Lucas Puig in "Lucas & The Gonz"

Petra Collins in "The Birth of Venus", "Sneakerheads" , "Essential Squad"

Do it your way by sharing your own visual definition of “Original is Never Finished”.

Use the hashtags #ORIGINALis, #SAICHIph and tag @adidasPH, @saichiph on Instagram for a chance to get featured here on the website.


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