Ready 24/7 with the New Balance 247

New Balance's sleek-contemporary silhouette, the 247 is scheduled for a follow-up this February 11. First seen in a leather-clad "Luxe" model, NB's newest 247 highlights the day-to day modern urban-lifestyle with a Sport model.

Last February 7, New Balance previewed the highly-anticipated model to its influencers, media, and partners.

Check out the photo-recap below.

With the 247 Sport being a sneaker for all-day use, New Balance strategically organized a 2-part launch event. To connect with its overall evolutionary concept, the festivities started with a product presentation/lunch event at Manam BGC.

Identical to the design DNA of the "Luxe", the "Sport" guarantees comfort and style for casual and light-sporting activities.

For the culminating activities, an intimate cocktails and celebration party was held at one of Manila's latest and hippest bars, XX:XX.

Design duo Ryan + Garovs (known as @everywhereweshoot) showcased a 2:47 minute clip that illustrated their 24-hour lifestyle.

Upbeat musical performances from CRWN, DJ Ron Poe and Jess Connelly matched the overall versatile feel of the 247 Sport.

Congratulations to New Balance Philippines for an awesome event!

The New Balance 247 Sport in Orange, Olive, Black/Spearmint, Black will be made available at Sole Academy this Saturday, February 11. Stay tuned for more info.

SA'ICHI

Embrace the Life + Style

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