Kendrick Lamar x Reebok Classic Club C for Equality, Humanity, and Diversity

For 2017, visionary hip-hop artist Kendrick Lamar and athletic footwear company Reebok reinvent the Club C to cement their stand on equality, diversity, and humanity. Known as the "Kendrick Lamar x Reebok Classic Club C", the sneaker's motif is displayed through an acid-washed black/white denim pattern which deepens its meaning within the society - being a diverse-yet-united humanity coming together.

Embraced globally for his humanitarian efforts, Kendrick Lamar's signature moniker "K.Dot." is immortalized through the sneaker's side label which features a red "k" on one side and "o" on the other. To add, red labels that symbolizes the Compton artist's drive for unity and peace through his music/actions are seen all over the sneaker.

Check out the photos below.

To add to its character, the collaborative sneaker has purposefully hidden details, which is aligned together with Kendrick's vision to encourage people to look beneath the surface. The "Kendrick Lamar x Reebok Classic Club C" releases in the Philippines this January 13, 2017 as a Sole Academy Exclusive.

Learn more about Kendrick Lamar and Reebok:

CELEBRATING PEACE AND UNITY WITH KENDRICK LAMAR AND REEBOK

KENDRICK AND REEBOK's QUEST FOR A BETTER WORLD

RED PLUS BLUE EQUALS GREEN

SA'ICHI

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