Japanese streetwear label White Mountaineering (WM) puts the spotlight on adidas' progressive Equipment family. Led by Yosuke Aizawa, WM sought design inspiration from the modern technology and urban functionality of Japanese street culture. Combining all of these with one of adidas' most promising silhouettes of 2017, the EQT 93-17, and the result will speak for itself.
To reinforce the 93-17's fundamental collaborative model, White Mountaineering and adidas Originals injected an apparel line illustrating the DNA of the partnership.
The fusion gives the EQT Boost 93-17 a new bold label - EQT Support Future. For emphasis, adidas' signature three stripes imprint White Mountaineering's branding.
The everyday men's shirt is remixed by White Mountaineering as the Japanese brand combines outdoor wear with street aesthetics.
White Mountaineering and adidas Originals are also bound to release a Field Windbreaker and a Challenger Track pant which is inspired by Tokyo's modern urban landscape.
German technology meets Japanese design language. Stay tuned for more details about the release.
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