Boston-based footwear company New Balance strengthens its 247 line with an introduction of a "Sport" model. Available in four colorways, the 247 Sport inherits classic New Balance quality and craftsmanship, fused with modern performance-inspired details for a contemporary new style.
Still true to the brand's DNA, the 247 draws inspiration from 3 heritage models. Notable features include its toe vamp from the 1300, the 574/576's collar strap, and the 998's sleek midsole. Tapping into New Balance’s reputation as a premier performance brand, the 247 Sport combines an engineered mesh upper with a neoprene sock construction for a performance inspired technical look, fit and feel. A reflective welded N logo, reflective collar strap and rubber “sport” tongue label were borrowed from New Balance performance running, but designed for a 247 lifestyle.
Below are photos of the New Balance 247 Sport.
The New Balance 247 Sport in Orange, Olive, Black/Spearmint, Black will be made available at Sole Academy this Saturday, February 11.
Stay tuned for more info.
Check out photos from its product launch: 24/7 WITH THE 247
Photos courtesy of New Balance.
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